Design & Entrepeneurship Collaboration • University of Arkansas | United States | Present

• Directed graphic designers in translating strategic visual concepts into cohesive, brand-aligned creative solutions. Managed and executed branding initiatives for D&E by setting clear visual direction, providing feedback, and ensuring alignment with brand standards. Oversaw design iterations, maintained quality control throughout the process, and delivered refined final assets for stakeholder review.

Mi Banco |  El Salvador (Remote) | 2022 - 2024

• Designed visual content and internal communications materials to support employee engagement initiatives, including newsletters and training programs.

• Developed email marketing campaigns for HR initiatives, improving communication and fostering stronger employee connections.

• Collaborated with HR teams to create materials for events, onboarding, and training, ensuring consistency in brand messaging across all touchpoints.

Mi Banco |  El Salvador (On-Site) | 2022 - 2023

• Developed and implemented multi-platform digital strategies to effectively engage target audiences, ensuring alignment with organizational goals.

• Designed high-impact digital content and campaigns to strengthen brand visibility, optimizing user experiences across multiple channels.

• Collaborated with creative agencies to translate Mi Banco’s objectives into design deliverables, ensuring alignment with business standards.

• Analyzed performance data to continuously refine strategies, driving improved engagement and outreach through data-informed optimizations.

CONECTATE LLC | Maryland (Remote)  | Jan 2019 - Feb 2021 | Contracted Designer

• Developed and implemented brand identity on social media platforms to ensure a consistent look and feel across campaigns, aligning with the brand’s values and target audience needs.

• Designed multi-platform digital assets (videos, social media posts, flyers, brochures, Facebook ads) aligned with businesses goals.

• Worked remotely with cross-functional teams, demonstrating adaptability, ownership, and proactive communication in a remote environment.

Andimint Digital & Paper co. | 2019-2023

• Founded a design studio that focused on developing UX design, social media designs, marketing strategies, branding, presentations, invitations, advertisements, and ad postings in Meta and Google ads.

• Created content - took photos and videos for social media posts.

• Designed websites on figma, applying UI/UX design principles to create engaging, user-centric experiences that optimized usability, visual hierarchy, and navigation, ensuring seamless user journeys.

• Developed and implemented strategic marketing solutions, tracking key metrics monthly to refine strategies, drive growth, and boost client recognition and engagement.

• Talked weekly with clients to ensure alignment of design outcomes with user needs and business goals.

• Utilized data-driven insights and tools like Meta to execute targeted campaigns, achieving measurable growth by aligning designs with audience preferences.

• Led and managed cross-functional teams (designers, copywriters, marketers), fostering collaboration and ensuring consistent progress toward goals.

• Mentored and developed team members, creating a supportive environment that promoted continuous professional growth and high performance.

APEXBBDO | El Salvador | 2017-2018

• Collaborated with cross-functional teams (clients, marketing, and design teams) to gain deep insights into client needs, ensuring that deliverables aligned with business goals and expectations.

• Interpreted client briefs and developed impactful visual solutions, balancing creativity with strategic objectives to enhance engagement across campaigns.

• Mentored and guided new designers and interns, fostering talent development and ensuring they adopted best practices in design processes.

• Produced design materials for both print and digital platforms, ensuring consistency in brand messaging and alignment with campaign objectives across all channels.

APEXBBDO | El Salvador | 2016-2017

• Designed for high-profile clients, including banks, luxury malls, airlines, and newspapers, creating visually compelling designs known for their aesthetic excellence.

• Developed key visuals for regional brands such as Grupo Roble, Multiplaza, and Metrocentro, ensuring consistent branding across multiple countries and platforms.

• Collaborated closely with creative directors and copywriters to develop strategic design concepts for luxury retail environments, maintaining a cohesive and regional design identity.

APEXBBDO | El Salvador | 2015-2016

• Developed branding and advertising designs for leading brands in El Salvador, including Unicomer, Scotiabank, and Convergys, ensuring consistency across print and digital channels.

• Collaborated closely with creative directors to design high-impact advertising campaigns, contributing to both digital and print media, and enhancing brand visibility across platforms.

• Aligned design execution with brand values and business goals, creating engaging visuals that improved brand awareness and customer interaction.

2013-2014

• Graphic Design Intern  | APEX BBDO - Digital Department: Managed community engagement on social media (Facebook, Instagram) and designed multi-channel content (posts, videos, email campaigns, Google Ads) aligned with brand identity.

• Poster Designer | Rainforest Music: Collaborated directly with a start-up owner to design creative, visually striking event posters that increased attendance through strategic placement and bold design choices.

• Branding Designer | CDMYPE Matías: Developed comprehensive visual identities (logos, business cards, brand guidelines) for small businesses, ensuring alignment with each client’s brand vision.

Graphic Design Senior Portfolio Reviewer - Virginia Tech  • April 2025

Reviewed BFA student portfolios, assessing presentation based on program-defined criteria and academic standards.

Inclusive Excellence Committee Member - UofA - School of Art  • Fayetteville, AR • Spring 2025

Committed to fostering a welcoming and inclusive climate by promoting collaboration, community, and open dialogue. Supported efforts to embrace and elevate the diverse backgrounds, identities, and perspectives of students, faculty, and staff.

BA Portfolio Evaluator - UJMD • El Salvador • 2023

Evaluated BFA student portfolios. Responsible for scoring and critiquing portfolio presentations and physical books based on program-defined criteria.